VetStrategy Announces CEO Transition and New Founder and Chairman Role

Thursday, April 20, 2023

Toronto, Canada - VetStrategy, a leading veterinary service provider in Canada and part of the IVC Evidensia Group, announced today that its CEO, Orin Litman, will be transitioning to a new role as Founder and Chairman after 17 years of successful leadership of the business. In this newly created role, Orin will focus full-time on identifying new growth opportunities and fostering institutional and industry association relationships for VetStrategy.

To take the helm as CEO, the company welcomes David Murphy, an experienced leader in Canadian healthcare. David was most recently President and CEO of CareRx Corporation, Canada's leading pharmacy service provider for seniors housing and other care communities. Prior to this, he was President of Cardinal Health's Canadian business, and the President of Stryker Corporation's Canadian and Latin American divisions. He has a strong track record of improving quality, financial performance, and leadership.

"David is a strong addition to the VetStrategy team and to IVC Evidensia" said Simon Smith, Group CEO of IVC Evidensia. "His experience and leadership skills will be invaluable as we continue to invest in ever-improving standards of patient care, customer service and support for our people in Canada and worldwide. Orin’s move to the Founder and Chairman role will enable us to continue benefitting from his long experience with both VetStrategy and the veterinary industry in Canada."

David Murphy said: "I’m delighted to join VetStrategy as CEO and look forward to working with the entire team to build on the company's impressive track record of providing exceptional pet care services in Canada. I am excited about the opportunities ahead and am committed to supporting our amazing people as they deliver the highest level of service to customers and care to their beloved pets, in line with our purpose of Healthy Animals, Happy Owners."

Orin Litman said: "Moving to the Founder and Chairman role will allow me to focus on future opportunities for VetStrategy and on increasing the positive impact we have within the Canadian veterinary community and supporting the vital part our industry plays for our society and economy. I look forward to working with David and to continuing to support the team."

The transition to a new CEO is in line with VetStrategy's overall growth strategy and investment plans. The company is committed to continuing to evolve its leadership team to capitalize on growth opportunities and increase its positive industry influence in Canada, while continuing to offer the exceptional levels of care and service for which it is renowned.

About VetStrategy
VetStrategy is a leading veterinary service provider in Canada, offering a range of high-quality pet care services across the country. With a commitment to exceptional care and service, VetStrategy is dedicated to helping pets live healthy, happy lives. For more information, please visit

About IVC Evidensia
Founded in 2011, IVC Evidensia is one of the world’s leading veterinary care groups, with around 41,000 employees and some 2,600 practices, clinics and hospitals across 20 countries in Europe, the UK and Canada.
We invest in our people, premises and processes to provide clinical excellence, and believe the best veterinary clinics are those led by local teams, which is why we invest in the continuous professional development of our staff while offering clinical treatment independence to support them in delivering our purpose of Healthy Animals, Happy Owners.